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運動產業管理學士學位學程 Undergraduate Program of Sports Coaching

Curriculum Goals

Three major aspects:

1、 The management of the sports industry is aimed at:
In line with the professional talent needs of the domestic sports industry, the goal of this department is to cultivate talents in sports industry operation and management, sports event planning and management, sports venue planning, administrative skills, and sports sightseeing and travel planning abilities. Furthermore, the Sports Department of the Ministry of Education has planned to establish a certification system for "sports activity planners", "sports administrative managers", "preschool sports instructors", and "sports brokers". This course not only observes the development needs of the industry, but also cooperates with the formulation of domestic sports policies to assist students in obtaining professional licenses. In addition to classroom teaching, students are also planned to intern in the industry to enhance their personal sports marketing planning and promotion abilities, understand professional ethics and innovation abilities, and enhance their practical experience. After graduation, students can go to government sports administrative units, private enterprise sports clubs, and sports venues to carry out management and planning work. At the same time, in line with the vision of China CITIC Financial Management College to connect with internationalization, they hope to cultivate "international sports affairs professionals" and "sports industry management professionals" for Taiwan and even the global sports industry.

2、 The analysis of the sports industry focuses on:
Based on the existing AI courses and applications of our school, we plan the "Sports Analysis Credit Program", which aims to cultivate talents in big data and sports analysis management, and assist in the innovation and value creation of sports industry services. This will provide the best sports data research environment for Taiwan's sports industry, allowing sports data to be added value through academic research and data analysis, and developing practical and practical information, To improve the quality of sports management and innovate the sports management industry. It can also be used as a financial investment target in conjunction with the planning of derivative financial products. AI, combined with the future prospects of the sports industry, can cooperate with domestic sports lottery analysis work, or serve as investment analysis for financial institutions, or develop diversified financial products. It can also provide professional competitive sports project data analysis as a coach or training work for athlete training, competition strategy planning, etc.

3、 Sports communication marketing targets:
Our school plans to plan a "Self Media Business Credit Program", in conjunction with the rise of diversified online self media, to provide diverse channels for broadcasting sports competitions, allowing students to participate in sports competitions and activities in all aspects. The rise of self media not only helps the public understand and participate in sports competitions, but also provides opportunities for the government or enterprises to market a large number of sports activities. In addition to planning the relevant skills required for broadcasting competitions, the credit program also plans courses such as media public relations management. In the future, in addition to being a professional talent in the field of sports marketing, it can also broadcast various competitions, promote different sports activities, and serve as a "professional talent in event broadcasting marketing".